How to Beat Your Competition Outside the Phone Book with
Magnetic Business Cards
by Christopher J. Brunner
What is it about magnets that draw people to leave them on fridges
and file cabinets for years at a time? Many people like to have the
contact information handy for common service providers without
flipping through a bulky phone book. Magnets are the perfect
solution for being seen in this situation. It's a win-win
relationship for you and the customer.
Put magnetic business cards to work for you
Almost any small business can harness the advertising power a
magnetic business card holds.
This includes:
- Pest control
- Repairmen & Contractors
- Veterinarians
- Realtors
- Food Delivery
- Insurance agents; and
- Hair/Nail/Tanning Salons
Hand them out at:
- Conventions
- Open houses
- Tradeshows
- Product launches; or
- When you perform a service for the customer
You can stick magnetic business cards to fridges, filing cabinets,
vending machines, appliances, cars, lockers, and just about any
other metal surface making these cards one of the most versatile
marketing tools available.
The advantage of convenience
When your clients place your magnet, you instantly have an advantage
over the competition. Now, all the client has to do is pick up the
phone and call when they need you. They will appreciate the fact
that they didn't have to spend countless minutes or hours flipping
through the yellow pages trying to pick one company to fulfill their
needs. With their satisfaction comes repeat and referral business
for you. It's a snowball effect that can't be beat!
On my fridge, you'll find magnets from Domino's and Papa John's
pizza, a heating and air specialist, a massage therapist, a
neighborhood veterinarian, as well as the nail salon my wife goes
to. I have no idea when these magnets were placed there. All I know
is that they don't move from the prominent spots they were placed
months or years ago.
Creating magnetized business cards
Now that you've learned of the positive effects that magnetic
business cards can have on your company, what's the best way to
obtain them?
Option #1: Buy stick-on magnets and attach them to the back
your current business cards
You can buy magnets of various shapes and sizes at your local craft
store at a relatively cheap price. Take a hot-glue gun and glue the
magnets at each corner on the back of the cards. The upside is that
this is a cheap and easy method of creating magnetized business
cards. The downside is that it can be a very time consuming process
to attach the magnets and the end result usually looks less than
professional.
Option #2: Buy magnetized business card stock from your local
office supply store and print them yourself on an inkjet printer.
Avery is a popular brand that offers these types of do-it-yourself
inkjet cards. With these, you print out your card design multiple
times on a sheet of paper that already has a full magnetic backside.
There is less work involved in creating them; however, magnetic
paper can be costly.
Another downside to this method is that inkjet printers don't print
well on magnetized card stock because the paper surface is so thin.
The ink from your printer will tend to glob on the surface once the
paper is saturated making your cards sticky with the possibility of
staining clothes and hands. Inkjet printer ink cartridges aren't
cheap either, so be sure to figure that into your costs as well.
Using this method, you will end up paying the same, if not more,
than the next option...
Option #3: Have your cards printed by a professional magnetic
business card printer
While you may pay slightly more money for this method, taking this
route will save you time and earn much more business in the long
run. Your magnets will be printed on glossy, full sheet, magnetized
card stock paper specially formulated for high-resolution press
printing. Your magnets will look and feel professional to your
customers, and will have a better chance of getting placed in a
prominent spot on the fridge or file cabinet.
With recent breakthroughs in online printing technology, you can
design or upload your full color magnetic business cards online and
have them printed for less than it would cost to print on your
inkjet.
Take advantage of the marketing power of magnetic business cards
today.
Contact LB Printery today to discuss your
full color printing needs. |
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How to Beat Your Competition Outside the Phone Book with Magnetic
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